The Bachelor of Media in PR and Advertising will teach you to sharpen your communication skills and become a persuasive communicator. You will examine the role and responsibilities of communication in a democratic society and learn to add value via engagement with social and environmental innovation and enterprise. The degrees Media Studies core will provide you with a philosophical and cultural foundation as well as conceptual and practical skills.Your studies will explore creativity, interactivity, ethics and engagement, equipping you to be a strong leader who inspires innovation and change at all levels of society and providing you with expertise in a range of communication skills as as well as the ability to adapt to emerging practices in the rapidly changing media industries.You can also spend a term overseas with one of our 200+ partner universities.

Program Code


UAC Code




Total units of credit (UOC)




Indicative Enrolments


Why choose this degree?

You will gain experience through use of our advanced media labs as well as elective internships, interdisciplinary production courses, vocational placements and the third-year portfolio project or internship.

Who should choose this degree?

Anyone with a desire to gain professional skills and knowledge in public relations, media relations and organisational communication would be interested in this degree.


  • Media
  • Advertising
  • Public Relations

Core courses

  • Media, Culture and Everyday Life
  • Media, Society and Politics
  • Media Industry Contexts
  • Public Relations Principles
  • Advertising
  • Communications Strategies
  • Public Relations Discourse
  • Media Portfolio
  • Engagement
  • Crisis Communication

Elective courses

Our PR and advertising students also study elective courses in media, PR and advertising as well as 'free electives' which can be taken either within or outside the Arts & Social Sciences.

Degree Structure

Degree Handbook

Career Opportunities

  • Public relations
  • Advertising account management
  • Advertising creative services
  • Media relations and social media strategy
  • Communications
  • Corporate affairs

Work Integrated Learning

As Media student, you have the option to enrol in a degree credit work integrated learning course. We offer a range of internship and placement opportunities so you can put theory into practice and gain valuable professional experience.

Overseas exchange program

You don't have to choose between overseas travel and study - you can do both! Spend a term overseas at a partner university and receive credit towards your Bachelor of Media degree at UNSW.

UNSW has over 200 partner universities in over 38 countries.


A year-long honours program is available for high achieving students in the Bachelor of Media in Public Relations and Advertising.

Honours is an intensive study program that provides the opportunity to engage in specialised research, to further develop analytical skills and expand your graduate options.

Find Your Career Match

At UNSW Arts & Social Sciences we want you to love what you do - and that means choosing a degree that will help you secure a job you love.

Find out which careers suit your personality type best and how we can help you get there.

Learn more

Entry requirements

2020 Lowest Selection Rank 1


2021 Guaranteed Entry 2


2020 A levels 3


2020 IB Diploma 4


2020 Lowest ATAR 5


1. 2020 Lowest Selection Rank

The 2020 Lowest Selection Rank (LSR) is the adjusted rank (ATAR plus adjustment factors) you would have needed to gain entry to this degree in 2020.

2. 2021 Guaranteed Entry

Find more information on Guaranteed Entry here.

3. 2020 A levels

The 2020 A levels score is based on four Advanced Level (A2) subject. Entry scores are calculated from the best three or four A2 subjects (excluding repeated subjects) using the following values: A*=6, A=5, B=4, C=3, D=2, E=1. At most one Applied A Level subject may be included in the best four subjects used to calculate the aggregate.

4. 2020 IB Diploma

The 2020 IB Diploma is an indication of the IB you would have needed to gain entry to this degree in 2020. It is to be used as a guide only.

5. 2020 Lowest ATAR

The 2020 Lowest ATAR is the lowest ATAR (before adjustment factors were applied) to which an offer was made. Where <5 is listed, this indicates that less than 5 ATAR-based offers were made and so the score has not been published. N/A indicates no offers were made on the basis of ATAR.

How to apply

Applications for undergraduate study from domestic students (Australian citizens, Australian permanent residents, Australian permanent humanitarian visa holders and New Zealand citizens) are processed by the Universities Admissions Centre (UAC).

Visit the Apply section of the UAC website and you can nominate up to five degrees in order of preference, with the first being your most desired degree and university.

On-time applications for admission usually close at the end of September each year for Term 1 admission. Late applications can be submitted, but a late fee will apply. For study starting in Term 1, the majority of offers are made in December and January.

Visit the UAC website for key dates for admission outside of Term 1.



2021 Indicative First Year Fee


Commonwealth Supported Place, Student Contribution Band 4

*The student contribution for a Commonwealth Supported Place is an indication only of the amount payable in Year 1 based on a standard full-time load of 48 credit points (1.0 EFTSL). The actual student contribution you will be liable for depends on your individual program of study and the calendar year in which you enrol. Actual fees are calculated upon enrolment. Student contribution amounts are subject to annual review by the University and may increase each year during your studies (subject to caps determined by the Australian Government), effective at the start of each calendar year.

The indicative fees listed here are based on an estimated average and are for tuition only other fees and charges are not included.

Back to listing