Overview

Ever wonder what’s behind highly successful public relations and advertising strategies? The Master of Public Relations and Advertising degree merges contemporary theory and academic rigour with creativity, research and practical industry skills; it will challenge you to think critically and innovatively when you develop your PR and advertising strategies. The degree combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of successful campaigns. You will be taught to engage ethically with the public and communities, engage creatively with ideas and production technology, and engage professionally with organisational practices.

Program Code

8282

CRICOS Code

095811A

Total units of credit (UOC)

72

Campus

Kensington

Indicative Enrolments

126

Why choose this degree?

This degree will allow you to become a well-rounded communication professional known for your creativity, innovation and strategic thinking.

Who should choose this degree?

Those choosing this degree include industry professionals seeking to advance their career as well as career-changers wanting to enter a vibrant and rapidly evolving industry.

Degree Structure

Degree Handbook

Career opportunities

  • Print
  • Radio
  • Television
  • Online Media Industries
  • Media Relations
  • Corporate Communication

Entry requirements

MPRA 48 UOC Plan (1 year)

  • Honours degree or Graduate Diploma*(or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
  • Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.

MPRA 72 UOC Plan (1.7 year)

  • Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
  • Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.
  • Honours degree or Graduate Diploma* (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.

*It is expected that a Graduate Diploma will have been completed after an undergraduate degree.

Relevant disciplines for these programs include: Arts, Humanities, Social Sciences, Media, Communications, Journalism, Public Relations, Advertising, Marketing, Business, Economics, Commerce, Law and Design.

Applicants with a degree in a discipline not listed here but who wish to make a case for its academic relevance to these programs should contact studyarts@unsw.edu.au.

How to apply

Applications must be submitted through our Apply Online portal. We encourage you to submit your completed application as early as possible to ensure it will be processed in time for your preferred term.

Some high-demand programs with limited places may have an earlier application deadline or commencement date. Find out more.

Apply Now

Fees

Indicative First Year Fee

$25,920*

Indicative Fee to Complete Degree

$39,600*

*Fees are subject to annual review by the University and may increase annually, with the new fees effective from the start of each calendar year. The indicative fees listed here are based on an estimated average and are for tuition only – other fees and charges are not included. The amount you pay will vary depending on the calendar year to enrol, the courses you select and whether your study load is more or less than 1 Equivalent Full Time Student Load (8 courses per year).

Indicative fees are a guide for comparison only based on current conditions and available data. You should not rely on indicative fees. More information on fees can be found at the UNSW fees website.

Indicative fees to complete the program have been calculated based on a percentage increase for every year of the program. Fee increases are assessed annually and may exceed the indicative figures listed below.

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