The Bachelor of Media in PR and Advertising will teach you to sharpen your communication skills and become a persuasive communicator. You will examine the role and responsibilities of communication in a democratic society and learn to add value via engagement with social and environmental innovation and enterprise. The degree’s Media Studies core will provide you with a philosophical and cultural foundation as well as conceptual and practical skills.

Your studies will explore creativity, interactivity, ethics and engagement, equipping you to be a strong leader who inspires innovation and change at all levels of society and providing you with expertise in a range of communication skills – as as well as the ability to adapt to emerging practices in the rapidly changing media industries.

You can also spend a term overseas with one of our 200+ partner universities.

Program Code


UAC Code




Total units of credit (UOC)




Indicative Enrolments

New program

Why choose this degree?

You will gain experience through use of our advanced media labs as well as elective internships, interdisciplinary production courses, vocational placements and the third-year portfolio project or internship.

Who should choose this degree?

Anyone with a desire to gain professional skills and knowledge in public relations, media relations and organisational communication would be interested in this degree.


  • Media
  • Advertising
  • Public Relations

Degree Structure

Degree Handbook

Career opportunities

  • Public relations

  • Advertising account management

  • Advertising creative services

  • Media relations and social media strategy

  • Communications

  • Corporate affairs

Entry requirements

2018 Lowest Rank


2019 Guaranteed Entry


2018 A Levels


2018 IB Diploma


2018 QLD OP


How to apply

Applications for undergraduate study from domestic students (Australian citizens, permanent residents and New Zealand citizens) are processed by the Universities Admissions Centre (UAC).

Visit the ‘Apply’ section of the UAC website and you can nominate up to five degrees in order of preference, with the first being your most desired degree and university.

On-time applications for admission usually close at the end of September each year for Term 1 admission. Late applications can be submitted, but a late fee will apply.

For study starting in Term 1, the majority of offers are made in December and January.

Visit the UAC website for key dates for admission outside of Term 1.

Apply Now
Back to listing